There are already several options for RSS advertising but Bidvertiser has decided to enter the market and offer publishers the opportunity to sell advertising in their RSS feeds. Of course this also means advertisers will also be able to buy ads in RSS feeds.
Advertising with RSS
With the much larger subscriber numbers for RSS feeds it has become more viable for advertising to appear within an RSS feed. An ad in an RSS feed means that the ad will only appear in the feed rather than on the site.
As RSS subscribers tend to be more interested in the content the ads could be more effective if targeted correctly. Bidvertisers feed advertising program is in public beta and offers RSS advertising and allows RSS publishers to sell RSS ads. It will be interesting to see how it progresses compared the Feedvertiser program.
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